Executive Stories by schopho — Executive portrait photography, leadership photography and personal branding in Vienna, Austria and across Europe
About Executive Stories
Executive Stories is a specialised offering by schopho (Peter Scholz) for entrepreneurs, owners, managing directors, board members and executives who want to become visible through authentic, editorial-inspired imagery. The focus is on executive portrait photography, leadership photography, personal branding, CEO portraits and corporate storytelling — created in Vienna, throughout Austria and on assignment across Europe.
Focus areas: Executive Photography Vienna, Executive Portrait Photography Austria, Executive Storytelling Photography, Personal Branding Photography, CEO Portrait Photography, Leadership Photography, Business Portrait Photography Vienna, Editorial Executive Portraits, Corporate Storytelling Photography, Personal Brand Photography Europe.

Executive Stories
People follow people.
Not titles.
There are people you remember.Not because of their position. Not because of their résumé.But because of the way they meet other people.




Executive Stories don't show what someone has achieved.They show who someone is.


A personal perspective
Stories have accompanied me throughout my life.
As a chorister, concert tours took me through Europe, North America and Asia at an early age. Later, over decades, I had the privilege of working with entrepreneurs, owners, board members and executives — not in front of a camera, but in negotiations, projects and decisions.
Along the way I learned that presence is not something you can stage. It reveals itself in decisions. In responsibility. And in the way people meet others.
Perhaps that is exactly why Executive Stories fascinate me. At the centre are personalities whose impact reaches far beyond titles and positions. People who take responsibility, make decisions, build trust and inspire others.
Executive Stories brings together this attitude with a timeless, editorial visual language. Created in Vienna, Austria and Europe — not to make people appear different, but to make visible what is already there.
Because behind every position there is a person. And every story begins long before the first frame.
Executive Stories. Begins 2027.